Digital marketing has risen and risen over the past 20 years, from the early days of the tech boom and .com mania, the industry has shifted and digital has come to dominate the world of marketing as a whole. Who needs digital marketing? Well, every industry does, for no sector remain untouched by the power of digital.
Today, the worldwide web provides ample opportunities for small and big businesses alike, with near-record numbers of potential customers browsing the web on a daily basis, from their laptops to their smartphones, there has never been a better time for a business to get to grips with the gold mine that is digital marketing.
Why digital marketing is important is an easy question to answer, simply if you want your business to succeed in any lasting way, then you need a solid digital marketing strategy, one which taps deep into the rich world of the web.
In our list, we breakdown the benefits of digital marketing and why it is the best way to help your business.
The sphere of digital media is drastically different from the traditional media of the past. The majority of digital marketing companies don’t demand that you pay all in advance and then wait around longing to see the results.
No, digital marketing has developed its own system, where the pay-as-you-go model is most prominent; whether you chose a pay-per-impression or clicks or conversion you only pay for what you use. However, much like the traditional forms of marketing, it’s important to create and then to set aside a budget beforehand. Cost effect digital marketing is a Godsend for small businesses especially, who need to utilize their budgets proficiently. At the heart of it, the modern economy needs digital marketing.
To employ digital marketing to grow your business is a sure-fire way to easily connect directly to your customers. With content creation especially, you’re continually generating something where customers can interact, through blog and vlog posts alike, this lets customers see the heart and soul of your brand, it’s a philosophy and its function. For example, every company website these days features a blog or news page somewhere and with comment sections say easy to access, it creates a direct link between you and your customer base.
The roles of digital marketing are broad and as a whole, digital marketing offers far more variety than its traditional counterpart. If you’re looking for something purely aesthetics based a strategy can be worked around that, if you’re looking for more SEO based marketing, then so too a strategy can be worked around that.
There are numerous different types of digital marketing available, every type can be tailored to each business’s exact needs. Search Engine Optimization (SEO) is perhaps the most popular, as working a business site up the ladder of the main search engines is a key to success, there is also Pay Per Click Advertising (PPC), Social Media Marketing (SMM), Content Marketing, Affiliate Marketing, etc, etc. All are crucial to a website’s health and prosperity. You can choose any type of marketing depending on your business type, business size, and business goals, with the majority of digital marketing companies offering a diverse range of services that can often intertwine and complement each other.
Social media is now a dominant force, from YouTube to Twitter, Facebook to Instagram, no longer just the preserve of teenagers, social media outlets have seen a drastic rise in the ages of users and the type of users. Grabbing the attention of social media is a must for any business, big or small.
All digital marketing strategies should include a side plan for how to galvanize social media. Using intricately developed strategies that tap into the potential of each social media outlet, for example, a Twitter or Facebook marketing strategy is multi-faceted, a big chunk of content marketing, from blog links, videos and interactive polls etc, have become the fast track to a company gaining the right attention and interaction from customers.
Digital marketing is highly flexible, with every strategy, even once enacted, to mold and transform, best suiting how your business is growing. At Teckler, we have helped clients who have been in the middle of a campaign, rework and reorganize their strategy. Unlike traditional forms of marketing, where once a strategy is decided upon, there is little one can do change it, in the world of digital marketing, you are able to target the exact audience that you wish to get in front of and in a manner that resonates better with them. The myriad options which are available make it easier to shift and, if needed, change direction completely, such as with organic posts, video ads, etc.
Digital marketing is a tried and tested way to increase your brand’s credibility. For all businesses, trust plays an integral role in converting a potential customer into an actual customer. At Teckler, for example, our beautifully constructed digital marketing strategies will help you to place your brand on the first page of Search Engine Results Page (SERP). Being in the first page of Google not only establishes trust, but also increases website traffic, same too with Bing, these have been and indeed are still the Holy Grail of search engines, and with Google especially, to have your website ranking high means that trust is guaranteed. The results of a strategy that focuses on credibility, means you get new customers effortlessly.
Digital marketing has given rise to a great deal of creativity, we spoke earlier of its flexibility, and it is this that translates to creativity. From videos to interactive ads, the minds of the creative are attracted to the world of digital marketing. These days, the more creative and the more unique, the more a business is able to stand out from the crowd. At Teckler, our team consists solely of creatives from a diverse range of backgrounds. For our digital marketing strategies, we pull out all the stops, create an environment where both we and our client can let our creativity flourish.
We live in an age where digital marketing allows us to get greater customer feedback, more than any other era, understanding your customers wants and needs has never been easier. Employ digital marketing to grow your business and you’ll see the benefits in a variety of areas, but none more so than the ability to understand your customer, through social media and your company website itself, digital marketing gives you the power to truly to get to grips with this most important aspect in building a successful business.
Aside from garnering a greater understanding of your customer base, digital marketing can get the attention and respect of other businesses. The key to this is content creation, good and quality-driven content leads to link sharing, with businesses and individuals sharing your content and increasing your site’s visibility.
A quality digital marketing strategy renders tremendous returns on investment. If your marketing campaign is carefully executed, as we always ensure to do at Teckler, then you gain a lot more than you put in. From SEO to social media marketing, once a campaign is enacted, as a rule, an organic process will take place. A good example is email marketing and the running of advertising campaigns on social media.